Unfiltered & Unshakable
Most business owners have built something that only works when they're in the room. No trust at the front door. No systems that run without them. Nothing they actually own.
Unfiltered & Unshakable is Steve Lichtman on that problem, with 20+ years of marketing, community building, and systems work underneath it. For established owners, consultants and coaches. Not beginners. Not motivation.
Every episode: a real symptom, a straight diagnosis, and one thing to go do about it. Plus the riff... one line worth stealing.
Stop renting. Start owning.
New episodes Tuesdays. unshakableaf.com
Episodes
Dec 1, 2025
Dec 1, 2025
8 min
In this episode of Unfiltered & Unshakeable, Steve Lichtman challenges the common belief that consistency is all about discipline. Instead, he reveals that true consistency is a natural byproduct of clarity: knowing exactly what you’re doing, why you’re doing it, and what your next step should be. Steve shares insights from two decades of coaching business owners, explaining why people don’t struggle to take action, but rather to identify which actions truly matter.
He introduces the RISE framework as a tool to break through overwhelm and regain focus, emphasizing that a foggy definition of success is often the real culprit behind inconsistency. Through relatable stories and actionable advice, Steve encourages listeners to simplify their approach, focus on what matters most, and stop beating themselves up for not “trying harder.”
Tune in to discover how clarity can transform your habits, your business, and your mindset. Making consistency effortless and sustainable. Plus, learn how to join the Unshakable AF community for more resources and support.
Key topics:
Why discipline isn’t the answer to consistency
The power of clarity in building sustainable habits
Overcoming overwhelm and redefining success
The RISE framework for resetting and refocusing
How to join Steve’s community for ongoing support
Listen now and start building your path to clarity and consistency!
Dec 1, 2025
Dec 1, 2025
12 min
In the premiere episode of "Unfiltered and Unshakeable," host Steve Lichtman introduces the RISE framework: a practical operating system designed to help business owners and entrepreneurs cut through the noise, regain clarity, and take consistent action.
Steve breaks down each step of RISE (Reset, Identify, Simplify, Execute), sharing real-world examples and actionable advice to help listeners overcome overwhelm, find focus, and build momentum in both business and life.
Tune in for a no-nonsense, energetic approach to becoming unshakeable, plus a weekly "riff" to spark your marketing creativity. Perfect for anyone ready to rise above the chaos and reclaim their time, confidence, and results.